About us
Confidence You Can Wear
At ETANNA, we believe that true confidence comes from within, but it’s also something you can wear. Our pieces are designed to help you feel your best, no matter where your day takes you. From morning meetings to evening events, each outfit reflects your strength, elegance, and individuality.
Can You Inherit a Dream?
For us, the answer is yes. Our journey begins with Anna, our grandmother and great-grandmother, who dreamt of owning her own fabric and sewing shop. Through hard work and determination, she made it happen, crafting elegant outfits that reflected her passion and skill. Though history dealt her setbacks, Anna never gave up on creating beauty through sewing.
Her daughter carried on the tradition, sewing clothes for her family and community. And now, we, Sandra and Sanita, honour this legacy with ETANNA - our brand, our dream, and a continuation of Anna’s.
Our Values and Vision
ETANNA is more than just clothing; it’s about creating timeless elegance with purpose. We believe in:- Exceptional Attention to Detail: Using only the finest fabrics to make garments that last.
- Sustainability: Prioritising eco-friendly practices and responsible sourcing.
- Functionality: Designing pieces that transition effortlessly throughout the day - from business meetings to evening events - simply by changing the styling.
- Timeless Style: Offering capsule wardrobe essentials that never go out of fashion.
Explore ETANNA - a brand inspired by heritage, built for modern women, and crafted with love.